Mastering Pinterest for Business: Tools to Automate and Grow Your Following

Pinterest is one of the most underrated yet powerful platforms for growing an online business. While many people see Pinterest as a place to find recipes, DIY projects, or home decor inspiration, savvy business owners know it’s a goldmine for driving traffic, generating leads, and building a loyal customer base.

If you’re not using Pinterest for business, you’re missing out on an opportunity to reach millions of potential customers. In this guide, I’ll show you how to leverage Pinterest to automate your marketing, grow your following, and convert those followers into paying customers. We’ll be focusing on three powerful tools: Tailwind for automating your Pinterest strategy, ConvertKit for turning Pinterest traffic into email subscribers, and Leadpages for capturing leads through high-converting landing pages.

1. Automate Your Pinterest Marketing

Pinterest is unlike other social media platforms—it’s more of a search engine than a social network. This means that the more content you post, the more visibility you’ll gain over time. But keeping up with daily posts on Pinterest can quickly become overwhelming, which is where Tailwind comes in.

Tailwind is a scheduling tool designed specifically for Pinterest (and Instagram), allowing you to automate your pinning strategy and consistently post content without having to be online 24/7. It’s like having your own personal assistant for Pinterest!

How Tailwind Can Help You:

• Automate Pin Scheduling: Tailwind allows you to schedule pins in advance, making sure your content gets posted at the most optimal times for engagement. You can set it and forget it, knowing your Pinterest profile is being consistently updated.
• Tailwind SmartLoop: This feature automatically repins your best-performing content at regular intervals, ensuring that your most valuable pins stay active and continue to drive traffic long after they’re first posted.
• Pin to Multiple Boards: Tailwind makes it easy to pin the same piece of content to multiple relevant boards without manually reposting it each time. This increases your content’s visibility across different audiences.

Why It’s Essential:

The key to success on Pinterest is consistency. With Tailwind, you can ensure that your pins are being published at the best times, reaching the widest audience possible. By automating this process, you can focus on creating high-quality content instead of worrying about constant pinning.

Tip: Use Tailwind’s SmartLoop feature to recycle your best-performing pins. This keeps them active and relevant, driving more traffic to your website over time.

2. Turn Pinterest Traffic into Email Subscribers

Once you’ve started attracting Pinterest traffic, the next step is to capture those visitors and turn them into email subscribers. Building an email list is crucial because it allows you to communicate directly with your audience, nurture relationships, and promote your products or services on a consistent basis. This is where ConvertKit comes in.

ConvertKit is an email marketing tool that’s perfect for turning Pinterest traffic into loyal subscribers. With its powerful automation features, you can create a seamless process for capturing leads and nurturing them with valuable content.

How ConvertKit Can Help You:

• Create Custom Opt-In Forms: ConvertKit allows you to create eye-catching opt-in forms that you can embed on your blog or landing pages. When a Pinterest visitor lands on your website, they’ll be prompted to join your email list in exchange for a free resource, such as an ebook or guide.
• Automated Email Sequences: Once someone joins your email list, ConvertKit can automatically send them a series of emails designed to build trust and nurture the relationship. This keeps your audience engaged and primes them to become paying customers.
• Segmentation: ConvertKit allows you to tag and segment your subscribers based on their interests or actions. For example, you can tag subscribers who came from Pinterest and send them tailored content that speaks directly to their needs.

Why It’s Essential:

Pinterest traffic is great, but it’s fleeting if you don’t capture your visitors’ contact information. By turning that traffic into email subscribers, you can continue the conversation with your audience, share valuable content, and promote your offers.

Tip: Offer a freebie (like a checklist, ebook, or mini-course) in exchange for an email address. This is one of the most effective ways to grow your email list from Pinterest traffic.

3. Capture Leads with High-Converting Landing Pages

Once you’ve mastered Pinterest traffic and started building your email list, you’ll need a powerful way to convert that traffic into leads and customers. This is where Leadpages comes in.

Leadpages is a landing page builder that makes it easy to create high-converting pages designed to capture leads, promote offers, and drive sales. Whether you’re offering a freebie in exchange for an email address or promoting a paid product, Leadpages provides the tools to build beautiful, effective landing pages that convert.

How Leadpages Can Help You:

• Drag-and-Drop Builder: Leadpages’ drag-and-drop interface allows you to create custom landing pages without needing to know any code. Choose from a variety of templates designed to maximize conversions, and tailor them to match your brand.
• A/B Testing: Leadpages makes it easy to test different versions of your landing pages to see which one performs best. This helps you optimize your pages over time to ensure you’re getting the most out of your traffic.
• Integration with ConvertKit: Leadpages integrates seamlessly with ConvertKit, so any leads you capture are automatically added to your email list. This creates a streamlined process for turning Pinterest traffic into subscribers and, eventually, paying customers.

Why It’s Essential:

Having a high-converting landing page is crucial for capturing leads and turning your Pinterest traffic into revenue. Leadpages gives you the tools to create professional, effective landing pages that convert visitors into subscribers and buyers.

Tip: Use Leadpages to create a dedicated landing page for your Pinterest traffic. This way, when someone clicks on your pin, they’re taken to a page designed specifically to capture their email or lead them toward a purchase.

Putting It All Together: Your Pinterest Business Strategy

Here’s a step-by-step process for using Pinterest to grow your business:

1. Set Up Tailwind: Start by automating your Pinterest strategy with Tailwind. Schedule your pins in advance, use SmartLoop to recycle your best content, and pin to multiple boards for maximum exposure.
2. Grow Your Email List with ConvertKit: Create custom opt-in forms and lead magnets to capture Pinterest traffic and turn it into email subscribers. Use ConvertKit’s automation features to nurture those subscribers and build a loyal following.
3. Create High-Converting Landing Pages with Leadpages: Design dedicated landing pages for your Pinterest traffic using Leadpages. Capture leads and convert visitors into customers with Leadpages’ easy-to-use drag-and-drop builder and A/B testing features.

Pinterest is an incredibly powerful platform for driving traffic, generating leads, and growing your online business. By using tools like Tailwind, ConvertKit, and Leadpages, you can automate your Pinterest strategy, capture leads, and convert those leads into paying customers—all while saving time and effort.